Rihanna Live Her Best Life With Friends In Venice Beach Goes Unnoticed By Fans

Rihanna and her friends were spotted in living her best life in Venice Beach, California, last weekend.

While clad in an oversized black jacket, t-shirt, sweats, and sneakers, the singer was seen vibing and dancing with friends on the California boardwalk. She also appeared to be smoking a blunt in one clip. The singer was wearing a mask and black sunglasses, which allowed her the anonymity and freedom to roam around unnoticed by her many fans.

In recent times, the Grammy award-winning singer, who is rumored to be dating rapper ASAP Rocky, has perfected the heart of keeping a pretty low profile. The ‘couple’ recently vacationed in Rihanna’s homeland Barbados for the Christmas holidays. They were seen holding hands, kissing, and enjoying drinks on the high seas.

While the singer enjoys her new relationship, fans have been anxiously awaiting her ninth album. Rihanna has confirmed the reggae-inspired album is complete, but the work has yet to be forthcoming. Instead, the singer has been spending time working on her Fenty Beauty makeup line and her lingerie brand, which have both been a huge success.

In recent weeks, she registered a new trademark – Fenty Hair, which has many fans thinking she’ll be entering the hair care market. The trademark reportedly covers shampoo, hair restoration products, hair styling implements, and a host of other products.

While there’s no doubt, the “Good Girl Gone Bad” singer will be successful in whatever she decides to pursue, it’s safe to say fans are still salty over the 5-year wait for an album. She last released “Anti” in 2016. No wonder the singer living it up in Venice Beach upset fans, who questioned her about the album she had promised.

One Instagram user wrote, “No one cares, drop an album!” while another simply said, “We still waiting for that album RiRi.”

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Rihanna Poised To Launch “Fenty Hair” Brand After New Trademark

Rihanna’s next business move became public knowledge with a new trademark application.

The Bajan pop star’s business acumen is becoming unrivaled as the young Roc Nation artist seems to be heading into another business venture as she caters to her fans who have become enthralled by the wigs and weaves phenomenon, which sees so many people opting for the protective styles as they keep their own tresses natural and safe from chemicals and heat that damages hair.

On Thursday, one of Rihanna‘s Twitter fan accounts first spotted the Trademark that the ANTI singer filed a new trademark application with the International trademark website to register a new brand, “Fenty Hair,” which was made through her company Roraj Trade LLC.

Legal documents filed on March 3 broadly covered Fenty Hair to include everything from shampoos, hair relaxers, bleach and color products, and accessories like hair glitter. It’s unclear when the application would be completed as it is only now in its application and approval stage.

However, Rihanna carries sizable fashion influence that has translated to currency she can take to the bank! Her super successful companies so far are Savage X Fenty which covers lingerie that has been a game-changer as it caters to all shapes and sizes of women and does not propagate stereotypes that previously saw skinnier women being catered for. Rihanna’s multimillion-dollar company has kicked its competitors out of business based on her diversification strategy.

The same business mind is behind her skincare company Fenty Beauty and Fenty Skin that caters to people of color and all shades and skin tones. The market for black, Asian, and darker-hue-skinned women, which can come in hundreds of shades, as evident in Fenty Beauty’s makeup offerings, has proven a lucrative market for Rihanna, who seems to recognize that this demographic is under-served.

In recent months Rihanna’s fashion House was placed on pause as the global clothing industry declined by almost 90%, with people having no social events to go to.

Recently Rihanna sent fans raving as she emerged with what looked like a 70s Mullet hairstyle. It seems that she has been experimenting with hair fashion and who knows what’s on the horizon for Fenty Hair! In the meantime, fans loved the announcement but moaned about the absence of new music from their favorite artist.

Can’t wait to be around the house in my fenty furnitures, fenty skin on, in my savageXfenty, doing my fenty hair , wearing fentyXpuma, while listening to absolutely NOTHING. ? https://t.co/iPDwViiMVS

— a l e x (@dontgivafuck_) March 10, 2021

fenty hair, fenty skin, fenty beauty… not rihanna taking over the entire beauty industry. she’s not playing pic.twitter.com/lM1xVcXHS5

— knee ? (@thickannawhore) March 10, 2021